Tuesday, August 19, 2014

Overview of Davino Sdn Bhd's Mitsubishi Dye-sub printer

Having purchased a Mitsubishi's Dye-sub printer recently from Davino Sdn Bhd I can share my experience with our readers of this blog

The Mitsubishi performs to spec and is well designed and engineered.  Loading of the dye ribbons are straight forward and so is the loading of the rolled paper.
If printing cost is not an Issue then  I would highly recommend the Mitsubishi Dye Sub printer.  However if you are considering the Mitsubishi's Dye-Sub printer and weighing the cost of printer supplies as well do look to similar alternatives such as the Kodak 305 and  the Fuji ASK-300.  Both competitors printers appear identical physically and mechanical and it would appear the the Kodak & Fuji Printers are OEM versions made by Mitsubishi.



Spot the difference? The Mitsubishi CP-D70DW from Davino, The Kodak 605 & the Fuji ASK-300 

Having also compared the cost of supplies, the Mitsubishi's cost at RM0.54 per print is consistently over 45% to 100% (comparing DNP, Hiti, Kodak & Fuji) pricier than the alternatives in the market.

Davino Sdn. Bhd. acknowledges that their printer supply cost is high and justifies the significantly higher cost of the supplies to the print quality as well as to the higher level of service which they are prepared to service their customers. When ask for comment, Davino gave an example with regards to the DNP printer being slower, of a lower quality and that the DNP paper quality was thinner and implied that the paper stock was not made in Japan unlike Mitsubishi's paper.

At the time of writing I am unable compare the print quality of Davino's Mitsubishi Dye Sub printer against other makes.  However the balance between, purchase cost, supply cost, printer performance and print quality has to be eventually dictated by the application in which the printer is intended for.  i.e. quality of print for the 2"x6" photo strip vs quality of print for wedding album print.  A higher price differential over over 45%-100%  is significant over time and will impact the bottom line of any high volume print business which this printer is intended for. For the discerning customer who would opt for a Lexus over a Toyota, this is printer for you.

In Summary here is my rating for the printer:-
Build quality       * * * * * (Very well made)
Print quality       * * * * * (Photo lab quality)
Performance         * * * * * (Fast. 12 sec/print)
Form & Weight       * * * *   (Relatively compact, 12KG)
Cost of supplies    *         (Most expensive in its class)
Company Service     * *       (Fast delivery, poor communication)
Value for Money     *         (Highest cost to operate)


Davino Sdn Bhd is the master supplier for the Mitsubishi Dye-sub printer for Malaysia.

#dye sub printer malaysia #mitsubishi dye sub printer #davino
Wowsome, Wow Photo Booth are Davino Sdn Bhd related entities

Who is DAVINO SDN BHD - Unresponsive Company

Davino Sdn Bhd is the Master Distributor in Malaysia for their Mitsubishi's range of Sub-dye printers.

Davino Sdn Bhd's Address : 41, Jalan 109E, Desa Business Park, Off Jalan Klang Lama, 58100 Kuala Lumpur.  The office at the abovementioned address does not have any signage indicating Davino Sdb Bhd as the business entity.  Instead it leads to a warehouse with signage representing SSOA Marketing Sdn Bhd.

Davino Sdn Bhd (tag line THE WOW FACTOR)  carries the logo Mitsubishi Electric Digital Color Printer in their Malaysian website.

Davino Sdn Bhd's Single Deck Printer supposedly prints up to 8.4 sec / print.

Davino Sdn Bhd is also the sole supplier for dye-sub printer supplies in Malaysia.  Cost of supplies varies between RM0.49 per print to RM0.53 depending on volumes purchased. Comparable cost per print for the other industry players (DNP, Hiti, Kodak, Fuji) varies between RM0.25 - RM0.36 per print.

My personal experience with regards to dealings with this company has been very poor.  I have not pursued dealings with this company after many fail attempts at trying to resolve my customer grievances with their management which I found to be very unresponsive and distant.

#dye sub printer malaysia #mitsubishi dye sub printer #davino
Wowsome, Wow Photo Booth are Davino Sdn Bhd related entities

Complaint after purchased of Davino Sdn Bhd's Premium Mitsubishi dye-sub printer

I bought a Mitsubishi dye-sub printer from Davino Sdn Bhd's sales person after evaluating Hiti & DNP printers on 5 Aug 2014. (subsequent to this I have also had the opportunity to review the Kodak 305 & Fuji ASK-300)

The sales person from Davino explained that the Mitsubishi paper quality was better compared to the Hiti or the DNP.  Furthermore the DNP was prone to jamming when hot as the DNP does not have a cooling fan and that the ribbon film can get jammed in the printer when the printer overheats.

The sales person at  Davino Sdn Bhd verbally quoted the price of the supplies at the time of purchase was RM380 per box, With a option of bulk discount at 10+1 (i.e. Net RM345).  Although the supply cost is still the highest in the market I purchase the printer based on the merits of the printer and the sales persons conviction.

At time of writing 1 month the after my purchase the RRP for 1 box of Davino's Mitsubishi's Sub Dye printer supply is RM430.

When purchasing a dye-sub printer apart from the cost of the printer itself, the total cost of ownership including supplies would be more representative of the cost of owning and operating the printer.  At the per sheet level differences of a few cents may appear insignificant but it does add up over time.

Davino Sdn Bhd. justifies its higher cost supplies to its higher paper quality, better performance and higher quality print.  Not having performed a detail side by side comparison with the competitors equivalent products from Hiti, DNP, Kodak & Fuji I am unable to comment on its validity. Davino Sdn Bhd also justifies its higher cost of supplies  to its higher level of service provided for its products and warranties.

For most users running a business, the question to be asked would be "Do you need a Rolls Royce or would a Toyota do the job of getting you from A to B adequately?".   Davino's Mitsubishi offering is the most expensive Dye Sub printer in Malaysia to own and operate based on my review of Hiti, DNP, Kodak & Fuji's similar offerings. However it does make a claim to be the best quality and Davino claims to offset its high supply cost by providing a higher level of service compared to it's competitors in the market.

To its credit I did post an email to Davino on 19 Aug 2014 expressing my concerns on future supply price increases  which Davino promptly replied on 3 Sept 2014.

The Mitsubishi CP-D70DW from Davino Sdn Bhd. Well built, well spec, compact dye sub printer. However cost of print supplies could be prohibitive for you specific application

#dye sub printer malaysia #mitsubishi dye sub printer #davino
Wowsome, Wow Photo Booth are related entities